It evokes Arabian flavours and atmospheres from the Arabian Nights. hookah, the water pipe for smoking tobacco originating from Arab populations such as Egypt, Turkey, India, Pakistan, Bangladesh, some regions of China etc., is becoming a real fashion in the city of Milan.
A fashion, that of water pipes, which exploded in fairly recent times, at a rapid pace and was destined to immediately become a trend and to have great success in the premises who propose it.
THE SHISHA
The hookah – also called shisha or water pipe – is now increasingly widespread in the Western world.
A very common object among Arab populations, it's associated with a deeply evocative ritual so ancient it's almost lost in the mists of time. From the 1990s to today, thanks to globalization, it has gained surprising popularity, especially among young people and the very young, who are most sensitive to revolutions and cultural influences.
THE REASONS FOR THE BOOM
Available in various sizes and at very affordable prices, hookah today represents a moment of socialization and relaxation to be shared with friends, between one chat and another, immersed in the exotic aromas and magical atmospheres of hookah bars.
It is estimated that currently, in the world, at least 100 million people smoke hookah once a day, the majority of them young people between the ages of 18 and 24.